Why do web-analytics matter to your brand?
In an ideal world people would just know things; all the information one needs to make sensible, forward-thinking branding and marketing decisions would be right there in...
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Blog
The Importance of Branding in Financial Services
The Importance of Branding in Financial Services Branding is critical in the financial sector given its integral role in society. In a time where there is increasing difficulty differentiating between companies, branding has never been more important. Branding gives a company a unique personality that sets it out from the rest and helps build the company a...
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Buying into a brand, big time.
In today's world we hear a lot about the power of a brand, and what keeps you loyal to it. I will be the first person to admit I might have a slight problem with my...
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Geeking out at the printers
Back in December Kirsty and I spent a day at the printer's for press passing. In essence we were looking at the running sheets of an Annual Report we designed recently,...
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Feeling Festive
This year we all went to our local pub, the Chelsea Ram, for our Christmas lunch – a very pretty pub situated behind the King’s Road, and I have to say it’s my favourite...
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Though the road’s been rocky, it sure feels good to me!
To most sane people coding is seen as an alienated language pulled straight out of the matrix, and for the most part it’s hard to argue! It genuinely is as complex and...
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Don’t let your website be all style and no substance…
When assessing a website people often look at the surface attributes – the look of the site and how easy it is to navigate. These are essential elements but it’s...
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Let's get emotional
No, we aren't about to start chanting. And there are no scented candles. Or kaftans. But we need to talk. About your brand. Not your logo (although that is all part of...
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How to cure a bad case of too many ideas-itis
In a world where we are exposed to hundreds and thousands of images and ideas every day, I sometimes get a little overwhelmed by how much information is out...
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Why we love a digital book proof...
Seeing what something ultimately looks like, having spent weeks, or even months, designing and crafting into existence is one of the most exciting parts of the design...
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Show your true colours
Ever wondered how we make sure that your Annual Review is printed in the gorgeous depth of colour we all wished for right at the beginning of the design process? Welcome...
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