Why we love a digital book proof...
30.10.14 Posted by Kirsty

Why we love a digital book proof...

Seeing what something ultimately looks like, having spent weeks, or even months, designing and crafting into existence is one of the most exciting parts of the design process.

Getting it right so that everyone is happy is one of the most challenging parts of this process....

That's why we LOVE a digital book proof.

Using it as a guide to see how the design comes together once on the printed page (and not on screen) is a great way to double check your work, see things in a new light, make adjustments to things that just don't work (page numbers too faint, rules too thin) or simply pick up on that one extra full stop sitting on page 45 which you appear to have missed in the previous rounds of proofs!!!!!

Sending out for a digital proof is a great way to ensure everyone is on the same page and all expectations have been managed before we press the button on the print machine.

It allows you the time to flick through it, really look at it, get fresh eyes to cast a long lingering look... All things that allow the final product to be that much better, giving you the confidence that you've got it right.

(As with most things you MUST always read the small print - Digital printing will NOT be a match to the wonderful colour of LITHO printing, but that is what a scatter proof is for and that my friends is another blog for another day) 

Ciao for now

KL

Why do web-analytics matter to your brand?
23.07.18 Posted by David

Why do web-analytics matter to your brand?

In an ideal world people would just know things; all the information one needs to make sensible, forward-thinking branding and marketing decisions would be right there in...

Read more >
The Importance of Branding in Financial Services
14.09.16 Posted by Olivia

The Importance of Branding in Financial Services

The Importance of Branding in Financial Services Branding is critical in the financial sector given its integral role in society. In a time where there is increasing...

Read more >
Buying into a brand, big time.
06.05.15 Posted by Kirsty

Buying into a brand, big time.

In today's world we hear a lot about the power of a brand, and what keeps you loyal to it. I will be the first person to admit I might have a slight problem with my...

Read more >
Geeking out at the printers
24.03.15 Posted by Violaine

Geeking out at the printers

Back in December Kirsty and I spent a day at the printer's for press passing. In essence we were looking at the running sheets of an Annual Report we designed recently,...

Read more >
Feeling Festive
19.12.14 Posted by Claire

Feeling Festive

This year we all went to our local pub, the Chelsea Ram, for our Christmas lunch – a very pretty pub situated behind the King’s Road, and I have to say it’s my favourite...

Read more >
Though the road’s been rocky, it sure feels good to me!
05.12.14 Posted by Denzil

Though the road’s been rocky, it sure feels good to me!

To most sane people coding is seen as an alienated language pulled straight out of the matrix, and for the most part it’s hard to argue! It genuinely is as complex and...

Read more >
Don’t let your website be all style and no substance…
27.11.14 Posted by Georgina

Don’t let your website be all style and no substance…

When assessing a website people often look at the surface attributes – the look of the site and how easy it is to navigate. These are essential elements but it’s...

Read more >
Let's get emotional
10.11.14 Posted by Clive

Let's get emotional

No, we aren't about to start chanting. And there are no scented candles. Or kaftans. But we need to talk. About your brand. Not your logo (although that is all part of...

Read more >
How to cure a bad case of too many ideas-itis
03.11.14 Posted by Violaine

How to cure a bad case of too many ideas-itis

In a world where we are exposed to hundreds and thousands of images and ideas every day, I sometimes get a little overwhelmed by how much information is out there. Social...

Read more >
Show your true colours
27.10.14 Posted by Kirsty

Show your true colours

Ever wondered how we make sure that your Annual Review is printed in the gorgeous depth of colour we all wished for right at the beginning of the design process? Welcome...

Read more >