
Why do web-analytics matter to your brand?
In an ideal world people would just know things; all the information one needs to make sensible, forward-thinking branding and marketing decisions would be right there in...
Read more >Seeing what something ultimately looks like, having spent weeks, or even months, designing and crafting into existence is one of the most exciting parts of the design process.
Getting it right so that everyone is happy is one of the most challenging parts of this process....
That's why we LOVE a digital book proof.
Using it as a guide to see how the design comes together once on the printed page (and not on screen) is a great way to double check your work, see things in a new light, make adjustments to things that just don't work (page numbers too faint, rules too thin) or simply pick up on that one extra full stop sitting on page 45 which you appear to have missed in the previous rounds of proofs!!!!!
Sending out for a digital proof is a great way to ensure everyone is on the same page and all expectations have been managed before we press the button on the print machine.
It allows you the time to flick through it, really look at it, get fresh eyes to cast a long lingering look... All things that allow the final product to be that much better, giving you the confidence that you've got it right.
(As with most things you MUST always read the small print - Digital printing will NOT be a match to the wonderful colour of LITHO printing, but that is what a scatter proof is for and that my friends is another blog for another day)
Ciao for now
KL
In an ideal world people would just know things; all the information one needs to make sensible, forward-thinking branding and marketing decisions would be right there in...
Read more >The Importance of Branding in Financial Services Branding is critical in the financial sector given its integral role in society. In a time where there is increasing...
Read more >In today's world we hear a lot about the power of a brand, and what keeps you loyal to it. I will be the first person to admit I might have a slight problem with my...
Read more >Back in December Kirsty and I spent a day at the printer's for press passing. In essence we were looking at the running sheets of an Annual Report we designed recently,...
Read more >This year we all went to our local pub, the Chelsea Ram, for our Christmas lunch – a very pretty pub situated behind the King’s Road, and I have to say it’s my favourite...
Read more >To most sane people coding is seen as an alienated language pulled straight out of the matrix, and for the most part it’s hard to argue! It genuinely is as complex and...
Read more >When assessing a website people often look at the surface attributes – the look of the site and how easy it is to navigate. These are essential elements but it’s...
Read more >No, we aren't about to start chanting. And there are no scented candles. Or kaftans. But we need to talk. About your brand. Not your logo (although that is all part of...
Read more >In a world where we are exposed to hundreds and thousands of images and ideas every day, I sometimes get a little overwhelmed by how much information is out there. Social...
Read more >Ever wondered how we make sure that your Annual Review is printed in the gorgeous depth of colour we all wished for right at the beginning of the design process? Welcome...
Read more >